ProGen - The Creative Agency

Project.

ProGen

Electrical engineering specialists situated in North East Lincolnshire who provide MEP services nationwide across a number of sectors.

Services included:
– Brand Creation & Development
– Copywriting
– Design for Print
– Photography & Art Direction
– Website Design & Development

ProGen Logo White

ProGen specialises in a range of sectors of engineering, offering both electrical and mechanical services nationally to a wide variety of different industries, from high-end retail to power generation.
ProGen commissioned The Creative Agency to help them improve their visual presence. Over the years, it had become apparent that there was no continuity with the design style across all marketing collateral.

3 Stages of website Responsive desk in a grey office room.

The first port of call was for Creative to produce a branding guidelines document to bring the brand together in aim of building better continuity. This would include key elements such as stationery, signage, typography, colour palette and advertising templates. As part of the design style created, The Creative Agency ensured that it took in to account the sleek and cutting-edge design aesthetic that ProGen aspired to, utilising bold blacks combined with corporate reds.

Using these branding guidelines, we were able to then design and develop ProGen a new and responsive website which would position them as industry leaders within their sector. In addition to designing the look and functionality of this new site, we also worked with ProGen produce all the copy for each page, as well as writing and compiling a number of case studies into individual downloadable formats.

As part of the whole process, The Creative Agency also produced all of the photography that is seen on the website, shot at various locations across the UK. By gathering authentic visuals, ProGen is able to present themselves as professional market leaders in their industry, and effectively demonstrate how they can support businesses nationwide.