New Road Hotel
New Road Hotel is a stylish boutique hotel in East London, built within the walls of an old textile factory and home to Mr. White’s English Chophouse.
– Design for Print
– Social Media
– Photography & Art Direction
– Video Production
Located in Whitechapel in London’s East End, New Road Hotel prides itself on its fresh, modern aesthetic and indulgent simplicity. The hotel offers stylish beds, a bar and coffee shop, library, games room, and a rooftop yoga and fitness studio. Mr. White’s English Chophouse is also located within New Road Hotel.
With the hotel’s desire to attract a young, professional crowd, it was vital their social media presence was up to scratch. Focusing heavily on Instagram with short, catchy captions, The Creative Agency works to produce regular stories, posts and video reels for New Road that visually show off the venue in its best possible light. We ensure we meet the client’s specific image for the hotel by collaborating with bloggers and influencers and sharing their content. This helps to demonstrate all the different facilities in action, and vastly improves the hotel’s reach to other potential customers.
To keep New Road Hotel’s Instagram feed looking as on-trend as possible, authentic imagery and videography must be utilised as frequently as possible. To ensure that this happens, The Creative Agency visit the site multiple times a year to capture more new and up-to-date photography and video footage.
In addition to the social media requirements, New Road Hotel have also commissioned The Creative Agency on occasion to design visual elements for their brand and marketing campaigns. Some examples of this type of commission have included gift vouchers, breakfast menus and Instagram story templates for special holidays such as St. Patrick’s Day
“Richard and his team are great to work with. Creative minds and always full of ideas”