Project.

ICS Photography

One of the country’s leading commercial and industrial photographers.

Services included:
– Brand Development
– Website Design and Development
– Design for Print

ICS Photography Logo

ICS Photography have over thirty years of experience in the photography industry and lead photography, Roy Wooding, is a multi award winner that is widely recognised as one of the foremost commercial photographers in Britain. ICS Photography have worked with The Creative Agency for many years on a multitude of different projects within the commercial, industry and educational sector.

The previous ICS Photography brand identity and website was looking very tired, so it was decided that a complete re-brand was required to bring them in to the 21st Century. The Creative Agency first explored ideas for a new brand identity, focussing on using bold lettering for impact. After finding the best suited typography, The Creative Agency combined the lettering together to create a ‘camera style’ design element, thus giving the identity some meaning.

Upon approval of the new brand, a range of new marketing literature was put together and the website was redesigned to bring it in line with today’s modern technologies. One of the main flaws with the previous website was that it was not ‘responsive’, meaning that it did not display correctly on mobile and tablet devices. The new website showcases examples of the ICS Photography portfolio, using large imagery for impact. Rather than fill the website with colour, The Creative Agency opted to go for a colour combination of black, grey and white, so that the colour in the photographs really stood out.

Photography Branding

“I have worked alongside Melaine for over twenty five years in the educational and commercial sectors. ICS Photography have supplied photography as part of The Creative Agency package and during this very long period, Melaine and her team have always had a great ‘can do’ attitude.

We have always worked very successfully together on countless projects with my photography completing the creative brief. It was my turn to launch a new website to my own clients and again, I was not disappointed with the enthusiasm and vigour Melaine’s team added to create a really professional website.”

Roy Wooding
Managing Director