Genesis Driving School - The Creative Agency


Genesis Driving School

Experienced driving instructor serving the area of Humberside.

Services included:
– Brand Development
– Copywriting
– Design for Print
– Website Design and Development


Genesis Driving School offer experienced driving instruction to the area of Humberside and approached The Creative Agency for assistance in setting up a new brand identity and website for the new business. After an initial consultation with the client, it was requested that the new brand had to have a unique design element to design, so that the name would be memorable at first glance. Working in partnership with the client, ideas were thrashed around on how we could achieve this and different concepts were put forward. The chosen identity included a back to front E within the typography, with a hope that people would always take a second glance to notice the ‘mistake’.

Everything about the Genesis Driving School brand was modern, from the new brand identity to the new Audi A3, so the new website had to reflect this. The final design utilises large impactful imagery and showcases modern elements of the vehicle. It was essential to the client that the website looked slick and modern across all media platforms, so as with all websites built by The Creative Agency, a responsive website was a must.

As part of the new business launch, the new brand was rolled out to various marketing materials which included livery design for the vehicles.

genesis responsive website

“Further to working with Melaine and her Team at The Creative Agency, I would totally recommend them to any business looking to either create a new brand or to improve what they already have.

The Creative Agency designed a new logo and website for my business, Genesis Driving School and have also assisted in how I market my business. Their service is so professional and I will definitely not be going anywhere else for future marketing requirements.”

George Carter
Managing Director