Appleleaf Accountancy - The Creative Agency

Project.

Appleleaf Accountancy

Appleleaf Accountancy are a professional Chartered Certified firm of accountants providing a wide range of bespoke accounting and consultancy services across Lincolnshire and the UK.

Services included:
– Copywriting and Content Management
– Design for Print
– Social Media
– Website Design and Development

Appleleaf Logo

Appleleaf Accountancy offers a fresh approach to accounts management, providing their skills and services to clients across the UK. Appleleaf contacted us regarding the development of a new website and supporting marketing literature, including a corporate brochure that highlighted their benefits and service offerings. Crucially, the project also involved the creation of bespoke copywritten content for both the website and printed media, produced in-house between Appleleaf and our copywriter. Key features we incorporated into the website were the inclusion of a page turner, showcasing Appleleaf’s latest marketing literature and an interactive registration form that aggregates users autonomously into to their MailChimp account, for email marketing purposes.

Appleleaf’s identity is one of an aspirational, vibrant, growing business, so it was important that branding reflected this. Accountancy is perhaps unfairly viewed as a dry industry and we wanted to make every effort with Appleleaf to counter this through the content and literature we produce. As our partnership developed, Creative were tasked with creating a new brand identity for the business. It was important to the client that the overall heritage of the logo was maintained but instead presented with a fresh outlook in line with today’s design style. After undergoing a vigorous rebranding exercise, the new identity utilises a geometric typography style combined with a fresh colour palette to reflect the company ethos.

Appleleaf Website on multiple devices showing responsiveness on green background

“We have been working with The Creative Agency since the start of 2019 and have been impressed with their competitive prices, quality of work and professionalism. We initially had a new website created and accompanying marketing materials as our business started to grow. The new website is clean and easy to use and we have received a number of compliments from clients. Creative Agency worked with us throughout the development process, including all our thoughts and ideas. Since then we have embarked on a marketing campaign and are looking forward to seeing the results of this in the future.”

Matthew Portess
Director

Group of coworkers collaborating on projects and discussing work