Conversions are the name of the game when it comes to the creation and publication of content across the range of social media platforms. This doesn’t mean that you should exclusively feature content which directly advertises your products or prompts people to part with their hard earned cash. However, you should keep to a regular and consistent social media schedule; with each post contributing to the guidance of prospective customers along the buying journey. You can build a positive brand experience and increase your social media outreach by publishing the kinds of content recommended in this blog.

Interactive Content

The greater the levels of user interaction the better as far as social media is concerned. You can capture the interest and ensure the involvement of your prospective customers by posting everything from simple questions to contests with appealing prizes. Quizzes are another popular choice, with social media visitors wanting to prove their knowledge of subjects from worldwide landmarks to characters in the Harry Potter series. There are a variety of brands utilising interactive content for increased user engagement. Adidas had considerable success with the “She Breaks Barriers” campaign earlier this year. This involved the posting of questions about the kinds of barriers and challenges to sporting participation encountered by women. There was a passionate response, with great numbers of women from countries across the world sharing their opinions and perspectives.

Infographics

Separate studies have revealed infographics to be one of the most regularly shared types of digital content. The mixture of insightful data and appealing visuals make such content particularly suitable for inclusion on social media platforms such as Twitter and Instagram. Check out this visually appealing and informative cheetah infographic:

User-Generated Content

Opportunities for the production of user-generated content will appeal to the creative side and build the levels of brand connection. The social media users could be encouraged to post everything from everyday images of your products to stories on themes of your choosing. GoPro is just one of the many brands to have realised the promotional power of user-generated content. They regularly post pictures which customers have taken with their GoPro cameras in order to build positive engagement.

Images

If you’re not using your preferred social media platforms for the posting of high-quality images then you are missing a very big and obvious trick. Studies have revealed that photo posts attract 104% more comments than the text-based alternatives. Tweets which incorporate images receive 89% more likes and 150% more retweets. There are a seemingly limitless range of possibilities when it comes to the integration of high-quality visual content. You could post everything from funny photos shared by your customers to unique product images. Just be sure to maintain consistency in the visual presentation of your brand. The owners of the Essie nail polish brand are among those to have realised the benefits of posting relevant and high-quality images. They actively encourage the online community of fashionistas to post images of their manicured nails on the Essie Instagram page. This tactic has paid off as Essie have acquired over 2 million followers and 300,000 customer images. Toilet roll brand Charmin have unsurprisingly resorted to toilet humour, blending jokes and funny visuals in their Twitter campaigns.

eBooks

The time and effort taken to produce a quality eBook should be reflected in promotion across social media and other channels. You could lure people to your website with the offer of a discount on a comprehensive and insightful eBook. Small segments of text could be incorporated to give the social media audience an idea of what to expect. There may also be the opportunity to partner with social media influencers, able to greatly expand your marketing reach.

Connect With The Creative Agency

Of course, it takes a good deal of time to produce and manage the types of social media content highlighted in this blog. However, you can rely on the digital expertise of the Creative Agency. We will work with you to identify the most relevant social media platforms and create the content which builds engagement with established and prospective customers. Give us a call on 01469 574947 for a chat about the arrangement of a social media schedule just right for your business.