The Power of Social Media and Why it’s Important for your Business

Social Media. Just about everyone you speak to accesses some form of it, whether posting selfies on Instagram, dancing on TikTok or engaging in heated debates in Facebook’s comments section. But there is so much more to it than that. Whether or not you like it, social media is the future of business marketing, and if you’re yet to set up an online presence, we would strongly recommend you think about doing so. As American business executive Beth Comstock puts it, “Be where the world is going”. Here are just three of the many reasons getting on social media can benefit your business prospects.  
  1. The Exposure

The art of conversation is far from a new concept, and your potential customers are likely itching to take to the internet to share their very important views with their friends and followers. Creating a discussion with and amongst the public is an invaluable method of exposure. If an influencer with a lot of backing writes a gushing post about your product or services with a link to your page (either organically or as a result of a deal), this tells thousands more people to check you out than traditional print marketing would alone. What’s more, if somebody shares your post, their followers will also see it, even if they’ve never heard of your business before that, which will in turn drive even more traffic towards your website. While other forms of marketing are still important on a more localized level, you won’t find a larger reach anywhere else.  
  1. Forming Connections and Building Trust

When it comes to social media followings, so many people get hung up on the numbers, and while this is definitely important in measuring the success of your campaign, it is not the only goal you should be striving for. Engagement is just as important as your follower count, as this is what will convince your prospective customers to keep coming back and to recommend you to their friends. The great thing about social media in this respect, as opposed to simply having a website, is the ease with which you can converse directly with your customer base in real-time, whether through post comments, instant messaging or even polls. This can double as market research too. If you show you’re a human business that cares about the individual and their needs rather than being just about profit, you’re sure to see positive results in the longer term.  
  1. Your Competitors are Already on There

Yes, that’s right, so many businesses now have social media pages that consumers are just as likely to search there as on a web search engine, and therefore could miss you completely. You could be the best company in the world, but unless you’re the number one result on Google, if your competitors are ahead of the game when it comes to promoting their brand and their services on other websites, you’ll sadly fall behind.

The Bottom Line

Social media is everywhere in 2022, and it’s no longer focused solely on individuals posting photos of their food or their cat. As with everything, building your brand on social media isn’t without its risks, but the positives far outweigh the negatives, and The Creative Agency can help you decide on the most effective posting and platform options for your individual business needs. Contact us on 01469 574947 or  

5 Types Of Social Media Content That You Should Be Posting

Conversions are the name of the game when it comes to the creation and publication of content across the range of social media platforms. This doesn’t mean that you should exclusively feature content which directly advertises your products or prompts people to part with their hard earned cash. However, you should keep to a regular and consistent social media schedule; with each post contributing to the guidance of prospective customers along the buying journey. You can build a positive brand experience and increase your social media outreach by publishing the kinds of content recommended in this blog.

Interactive Content

The greater the levels of user interaction the better as far as social media is concerned. You can capture the interest and ensure the involvement of your prospective customers by posting everything from simple questions to contests with appealing prizes. Quizzes are another popular choice, with social media visitors wanting to prove their knowledge of subjects from worldwide landmarks to characters in the Harry Potter series. There are a variety of brands utilising interactive content for increased user engagement. Adidas had considerable success with the “She Breaks Barriers” campaign earlier this year. This involved the posting of questions about the kinds of barriers and challenges to sporting participation encountered by women. There was a passionate response, with great numbers of women from countries across the world sharing their opinions and perspectives.


Separate studies have revealed infographics to be one of the most regularly shared types of digital content. The mixture of insightful data and appealing visuals make such content particularly suitable for inclusion on social media platforms such as Twitter and Instagram. Check out this visually appealing and informative cheetah infographic:

User-Generated Content

Opportunities for the production of user-generated content will appeal to the creative side and build the levels of brand connection. The social media users could be encouraged to post everything from everyday images of your products to stories on themes of your choosing. GoPro is just one of the many brands to have realised the promotional power of user-generated content. They regularly post pictures which customers have taken with their GoPro cameras in order to build positive engagement.


If you’re not using your preferred social media platforms for the posting of high-quality images then you are missing a very big and obvious trick. Studies have revealed that photo posts attract 104% more comments than the text-based alternatives. Tweets which incorporate images receive 89% more likes and 150% more retweets. There are a seemingly limitless range of possibilities when it comes to the integration of high-quality visual content. You could post everything from funny photos shared by your customers to unique product images. Just be sure to maintain consistency in the visual presentation of your brand. The owners of the Essie nail polish brand are among those to have realised the benefits of posting relevant and high-quality images. They actively encourage the online community of fashionistas to post images of their manicured nails on the Essie Instagram page. This tactic has paid off as Essie have acquired over 2 million followers and 300,000 customer images. Toilet roll brand Charmin have unsurprisingly resorted to toilet humour, blending jokes and funny visuals in their Twitter campaigns.


The time and effort taken to produce a quality eBook should be reflected in promotion across social media and other channels. You could lure people to your website with the offer of a discount on a comprehensive and insightful eBook. Small segments of text could be incorporated to give the social media audience an idea of what to expect. There may also be the opportunity to partner with social media influencers, able to greatly expand your marketing reach.

Connect With The Creative Agency

Of course, it takes a good deal of time to produce and manage the types of social media content highlighted in this blog. However, you can rely on the digital expertise of the Creative Agency. We will work with you to identify the most relevant social media platforms and create the content which builds engagement with established and prospective customers. Give us a call on 01469 574947 for a chat about the arrangement of a social media schedule just right for your business.