Design for Print Archives - Page 3 of 6 - The Creative Agency

Fred Longworth High School

Project.

Fred Longworth High School

Fred Longworth High School is located in Tyldesley in the English county of Greater Manchester. Their ethos “Belonging, Engaging, Succeeding Together” flows through everything they do within school and in the local community.

Services included:
- Brand Identity
- Design for Print
- Outdoor Media
- Photography

Fred Longworth Logo

After a long established relationship with Fred Longworth, the school more often than not tends to turn to The Creative Agency for all their marketing literature and assistance with branding. The relationship was first formed over 7 years ago when The Creative Agency won the pitch to rebrand the school. More recently, the school decided it was time to renew their school prospectus. The brief was create a new design which had a 50/50 split between academic and performing arts. The design was not to be too modern as the school wished to keep a traditional feel.

Large was the theme for the new Fred Longworth prospectus. The design throughout contains large imagery combined with big headings and a cut out image per spread. Using a triangular frame for the large images enabled The Creative Agency to create a unique prospectus with a very different look. The added addition of the ‘Special Pantone Gold’ adds prestige to the design and gives it a signature of class.

Fred Longworth High school Prospectus front page.
Fred Longworth prospectus on a grey background

Mr. White’s

Project.

Mr. White’s

A high-end restaurant located in London’s iconic Leicester Square,created by renowned chef, Marco Pierre White. Steaks, pizzas and a delicious gin emporium set within an electric yet inviting atmosphere, await all those who choose to dine at ‘Mr. White’s’.

Services included:
– Brand Strategy, PR & Marketing
– Design for Print
- Website Design & Development

Mr Whites Logo

With British heritage at its core, ‘Mr. White’s’ menu centres around steaks, grills and chops, but with a quintessential Italian influence that adds a distinctly continental flavour to the selection. ‘Mr. White’s’ takes quality ingredients and places them in a charming and accessible setting that’s been specially curated for guests who enjoy value-formoney dining but still crave a ‘je ne sais quoi’ they won’t find anywhere else. With this in mind, it was vital their image reflected all the brand’s core values.

As part of our ongoing partnership with Marco Pierre White Restaurants, The Creative Agency was initially tasked with designing the restaurant’s brand identity. As part of the brief, Marco Pierre White had recently launched a new Gin range entitled ‘Mr. White’s Gin’ and after the successful acquisition of a prominent commercial location within Leicester Square, the brand needed to be adapted to fit the aesthetic of the new restaurant.

The location of the restaurant is situated along an area with heavy foot traffic, adjacent to London’s Film and Theatre premiere district and is covered with greenery so it felt appropriate to ensure that all marketing collateral followed a botanical theme.

Because of this, the key challenge was to develop a brand identity that was both modern, but also instantly recognisable as a branch of the Marco Pierre White family. In terms of its competition, this particular area of Leicester Square has amassed a number of high-profile restaurants, so it was imperative that the brand as well as its restaurant signage would stand out, distinct amongst its competitors.

"As a Marketing Director, I've worked with Rich and the team at The Creative Agency for nearly a year now, and it's been by far one of the best professional decisions I've made in business. The team are not only authentic and personable, but ensure that briefs are carried out and executed to the highest standard. The Creative Agency are also amongst the quickest to turn around briefs and creative campaigns, ensuring that deadlines are met, not only ahead of time, but with an ease and approach that makes working with and alongside them a pleasure. Easily one of my best working decisions was to align the needs of the business with this team.”

Robyn Lee

Marketing Director, Marco Pierre White Restaurants

West Lakes Academy Sixth Form

Project.

West Lakes Academy Sixth Form

West Lakes Academy is a fully inclusive, aspirational, high achieving Centre of Excellence, firmly rooted in the local community.

Services included:
- Brand Identity
- Design for Print
- Photography

After the recent departure of the Principal, West Lakes Academy decided it was time to go in a new direction on their marketing material. After creating the West Lakes Academy identity and various prospectus designs in the past, our relationship was formed over 7 years ago. The Creative Agency were invited to tender and after a gruelling selection process, won the pitch!

West Lakes Academy Sixth Form Prospectus.

Appleleaf Accountancy

Project.

Appleleaf Accountancy

Appleleaf Accountancy are a professional Chartered Certified firm of accountants providing a wide range of bespoke accounting and consultancy services across Lincolnshire and the UK.

Services included:
– Copywriting and Content Management
- Design for Print
– Social Media
- Website Design and Development

Appleleaf Logo

Appleleaf Accountancy offers a fresh approach to accounts management, providing their skills and services to clients across the UK. Appleleaf contacted us regarding the development of a new website and supporting marketing literature, including a corporate brochure that highlighted their benefits and service offerings. Crucially, the project also involved the creation of bespoke copywritten content for both the website and printed media, produced in-house between Appleleaf and our copywriter. Key features we incorporated into the website were the inclusion of a page turner, showcasing Appleleaf’s latest marketing literature and an interactive registration form that aggregates users autonomously into to their MailChimp account, for email marketing purposes.

Appleleaf’s identity is one of an aspirational, vibrant, growing business, so it was important that branding reflected this. Accountancy is perhaps unfairly viewed as a dry industry and we wanted to make every effort with Appleleaf to counter this through the content and literature we produce. As our partnership developed, Creative were tasked with creating a new brand identity for the business. It was important to the client that the overall heritage of the logo was maintained but instead presented with a fresh outlook in line with today's design style. After undergoing a vigorous rebranding exercise, the new identity utilises a geometric typography style combined with a fresh colour palette to reflect the company ethos.

Appleleaf Website on multiple devices showing responsiveness on green background

“We have been working with The Creative Agency since the start of 2019 and have been impressed with their competitive prices, quality of work and professionalism. We initially had a new website created and accompanying marketing materials as our business started to grow. The new website is clean and easy to use and we have received a number of compliments from clients. Creative Agency worked with us throughout the development process, including all our thoughts and ideas. Since then we have embarked on a marketing campaign and are looking forward to seeing the results of this in the future."

Matthew Portess
Director

Group of coworkers collaborating on projects and discussing work

Mr. White’s English Chophouse

Project.

Mr. White’s English Chophouse

Mr. White’s English Chophouse is part of the Marco Pierre White family of high-end restaurants, which can be found situated across the length and breadth of the UK and serve only the finest of steaks.

Services included:
– Brand Strategy, PR & Marketing
– Design for Print
– Photography & Art Direction
– Social Media
– Video Production

Mr. White’s English Chophouse logo

Mr. White’s English Chophouse was inspired by the British traditional chophouse, a style of restaurant that emerged in the 1690s, serving individual portions of meat to their wealthy customers. Mr. White’s vision is realised with a menu of succulent joins of halal meat alongside a number of other incredible dishes, set amongst a backdrop of stylish, modern sophistication.

As part of our partnership with Marco Pierre White Restaurants, we were tasked with producing beautiful artwork for the restaurant on request in the form of both printbased literature and digital design, as well as creating effective social media content that really resonates with their target audience.

The social media posts we create are supplemented by the graphics we design and the professional photography shoot we undertook onsite. Shareable content is vital when it comes to marketing on social media, and so we understood that the best strategy for this restaurant was to make the food itself the main star of the show.

In addition to this, we also take responsibility for any and all social media advertising with a view to broadening their reach on digital platforms

"As a Marketing Director, I've worked with Rich and the team at The Creative Agency for nearly a year now, and it's been by far one of the best professional decisions I've made in business. The team are not only authentic and personable, but ensure that briefs are carried out and executed to the highest standard. The Creative Agency are also amongst the quickest to turn around briefs and creative campaigns, ensuring that deadlines are met, not only ahead of time, but with an ease and approach that makes working with and alongside them a pleasure. Easily one of my best working decisions was to align the needs of the business with this team.”

Robyn Lee

Marketing Director, Marco Pierre White Restaurants

The Bishop Konstant Catholic Academy Trust

Project.

The Bishop Konstant Catholic Academy Trust

The Bishop Konstant Catholic Academy Trust is an alliance of Catholic Schools within the area of Leeds, which currently contains 12 schools and counting, set up by the Diocese of Leeds

Services included:
- Design for Print
- Marketing

Bkcat Logo

The Bishop Konstant Catholic Academy Trust is an alliance of Catholic Schools within the area of Leeds, which currently contains 12 schools and counting, set up by the Diocese of Leeds. After having a great relationship with trust school St. Wilfrid’s, The Creative Agency were invited in to assist with the brand development and new Trust website. Their old website was non-responsive and very old fashioned. The brief was to create a website that would lead the BKCAT in to the future – giving them a modern brand and stronger look to move forward.

Bkcat Full Logo
Bkcat Prospectus on table

Fussey Engineering

Project.

Fussey Engineering

Family run structural steel fabrication and erection contractor, proactively serving all sectors of industry since 1972

Services included:
– Copywriting and Content Management
– Design for Print
– Social Media
– Website Design and Development

Fussey Engineering logo

Fussey Engineering approached The Creative Agency for a new website for their company, they felt their original site was becoming increasingly outdated and in need of modernisation. Showing its age, the original site was lacking many of the now industry-standard features of a professional, corporate website, such as cross-platform responsivity, optimised load times and on-page SEO. After an in-depth consultation with the senior team at Fussey Engineering, it became evident that their intentions to expand their brand awareness required much more than a straightforward overhaul of their website

We worked closely with Fussey Engineering on the development of a comprehensive marketing strategy that catered to the ongoing needs of their business, including the production of a corporate brochure that illustrates the company’s USPs and approach to their industry. As part of this expansive marketing plan, we now produce an ongoing range of copywriting and social media management to support the continued and organic growth of Fussey Engineering.

Fussey Engineering booklet Mockup

“The Creative Agency developed the website for Fussey Engineering and provide continued support. The website is well presented and easy to navigate. The aftercare service is excellent, regular review meetings to ensure the content remains fresh and up to date. The analytics provided by Creative are a useful tool to gain an insight in to what draws people to the website, which elements we need to push or promote further. Would highly recommend.”

Adam Mager

Safety and Quality Compliance Manage

Cannock Chase Sixth Form

Project.

Cannock Chase Sixth Form

Cannock Chase High School is a vibrant and ambitious learning community with a relentless focus on the highest standards of academic achievement, personal development and equality of opportunity.

Services included:
- Design for Print
- Photography

Situated in Cannock, Staffordshire, Cannock Chase High School Sixth Form commissioned The Creative Agency for assistance with their Sixth Form marketing materials to include a Sixth Form Prospectus and Course Guide. After a continued partnership which was formed over 10 years ago, Cannock Chase wanted a cutting edge prospectus design which would be appealing to a teenage target audience.

Cannock Brochures Laid one on top of the other on a red background

Women’s Aid

Project.

Women's Aid

Women’s Aid, NEL supports victims and survivors of domestic abuse by offering refuge accomodation, one-to-one confidential support and telephone support.

Services included:
- Design for Print
- Website Design and Development

Womens Aid Logo

Women’s Aid provide domestic abuse services to victims, agencies, families and the community of North East Lincolnshire. Women’s Aid originally approached The Creative Agency to rebuild their website as the previous site had an overly complicated navigation flow and the back end of the website was difficult to use; meaning that content couldn’t be updated via the Content Management System.

Women’s Aid required a website partner that would respond quickly to any technical queries and provide friendly support whenever required. Administration of the site needed to be very easy for the Women’s Aid staff and allow members to easily edit the content, publish news and upload vacancies. All content revisions are stored meaning any changes can be rolled back by the staff if required.

The website needed to be very user friendly and easily navigable as it provides information on a very serious topic. From a user perspective, the website is used by women in need of help to obtain useful resources and to assist in matters of urgency. The website also features a button permanently visible at the top of the screen, allowing users to quickly hide the site if required. Following the successful completion of the new website, Women’s Aid NEL have since commissioned The Creative Agency to assist with their offline marketing literature in the form of advertising leaflets for various events.

Cansfield

Project.

Cansfield

Cansfield is a coeducational secondary school located in Ashton-in-Makerfield, who provide a broad education and are committed to ensuring that students become the best version of themselves.

Services included:
- Brand Identity
- Design for Print
- Marketing
- Outdoor Media

Successful secondary school Cansfield are based in Ashton-in-Makerfield, Wigan and are one of The Creative Agency’s oldest clients. The relationship was formed over 10 years ago and has remained strong since day one. Our objective was to create a better brand awareness of Cansfield in the local area and help with student intake.

multiple devices displaying Cansfield Website on a light blue background

Over this period of time, The Creative Agency has overseen the schools rebrand and accompanied this with a yearly marketing campaign consisting of new school messaging, outdoor media campaigns and constantly refreshed marketing literature. To complete the package, all of the above is supplemented with high quality school photography by our award winning photographer.