Design for Print Archives - The Creative Agency

5 Typographic Blunders to Avoid

Introduction: Mastering Typography

Typography is like a silent conductor guiding the eyes across the page, but even the most seasoned designers can fall prey to common mistakes. In this guide, we'll explore five typographic blunders that plague design projects and how to steer clear of them. Whether you're a novice or a seasoned pro, these insights will help you navigate the typographic terrain with confidence and finesse.

1. Font Frenzy Fiasco: Avoiding the Pitfalls of Typeface Overload

Imagine a canvas filled to the brim with a plethora of fonts, each vying for attention like performers on a crowded stage. It's tempting to indulge in the font buffet, but beware the trap of excess. Too many fonts spoil the broth, turning what could have been a masterpiece into a mishmash of styles, confusing the eye and repelling the viewer. Remember, simplicity is the keynote of all true elegance.

2. Overemphasis: The Art of Subtlety in Typographic Design

Ah, creative freedom, the double-edged sword of design. In the pursuit of emphasis, one must tread lightly, for the road to excess leads to the palace of garishness. Shouting at your audience with a barrage of capital letters or drowning them in a sea of bold, italics, and underlines is akin to shouting fire in a crowded theatre—unnecessary and disruptive. Emphasis should be a whisper, not a scream, a subtle nudge rather than a forceful shove.

3. Readability: The Holy Grail

In the labyrinth of typography, readability reigns supreme. Like a skilled cartographer mapping out the terrain, designers must carefully kern their letters and lead their lines to ensure a smooth journey for the reader's eye. Too tight, and the text suffocates; too loose, and it loses its coherence. Finding that elusive balance is the key to unlocking the door to typographic excellence.

4. Align or Beware: How to Avoid Crooked Typography

Alignment, the unsung hero of readability. A well-aligned text is like a well-oiled machine, each component working in harmony to guide the reader effortlessly from word to word, sentence to sentence. Beware the pitfalls of uneven edges and jagged paragraphs, for they are the rocky shoals upon which many a design has foundered. Stay true to the path of alignment, and your readers will thank you for it.

5. Shortcuts to Avoid: Why Stretching Text Is a No-Go

In the race against time, shortcuts beckon like sirens on the rocks, promising a swift passage through the typographic wilderness. Resist the temptation to stretch and distort, for such shortcuts lead only to ruin. Like a house built on shifting sands, stretched text crumbles under the weight of scrutiny, revealing its flaws for all to see. Take the long road, fellow traveller, and your typographic journey will be all the richer for it.

Conclusion: Mastering the Typographic Landscape

Typography is both an art and a science, and mastering it requires patience, practice, and a keen eye for detail. By steering clear of these common blunders, you'll elevate your typographic game and create designs that are as beautiful as they are effective. If you're ready to take your typography to the next level, we're here to help. Whether you need design work or expert advice on typography, Creative is your go-to resource. Contact us today at 01469 574947 and let's craft something extraordinary together.

Wellhung

Project.

Wellhung

The ultimate eco-friendly space-saving hanger you didn’t know you needed.

Services Included:
- Brand Strategy, PR & Marketing
- Brand Creation & Development
- Website Design & Development
- Design for Print
- Copywriting
- Social Media
- Video Production
- Photography & Art Direction

Well Hung proudly stands as a ground-breaking innovation in the realm of clothes hangers. As one of the world's first space-saving hangers, each meticulously crafted product showcases a commitment to sustainability.

Building upon our successful collaborations with the company directors on previous projects, Creative was honoured to be entrusted with the end-to-end brand creation for the upcoming venture. Through our established relationships and proven track record, we proudly earned the contract, solidifying our position as the preferred partner to bring their brand vision to life.

Throughout the project, Creative was entrusted with several key areas, including Brand Strategy, PR & Marketing, Brand Creation & Development, Website Design & Development, Design for Print, Copywriting, Social Media, Video Production, Photography & Art Direction. Notably, our targeted social media advertisements played a pivotal role in driving a remarkable 75% increase in sales for Wellhung on their eCommerce platform.

Creative conducted an in-depth analysis of Wellhung's target audience, market trends, and competitors to develop a robust brand strategy. Through a meticulous approach, we identified Wellhung's unique selling propositions and defined their brand positioning. This strategy served as the foundation for all subsequent marketing efforts.

Once the initial research has been completed, Creative worked closely with Wellhung's team to create a distinctive and cohesive brand identity. Through collaborative workshops and research, we developed a compelling brand story, logo, and visual elements that resonated with Wellhung's target audience. The result was a brand identity that exuded professionalism, quality, and trustworthiness.

After the brand had been constructed and finalised, Creative designed and developed a user-friendly, visually striking eCommerce website for Wellhung. Focusing on intuitive navigation and responsive design, we ensured a seamless user experience across all devices. The website showcased Wellhung's products, highlighted their unique selling points, and facilitated online purchases, ultimately driving conversions and revenue growth.

To supplement the launch of the website, Creative's design team produced captivating print materials, including product packaging, that aligned with Wellhung's brand identity. The aesthetically pleasing designs showcased Wellhung's products and conveyed their commitment to quality and innovation.

Our talented copywriters crafted persuasive and engaging content for Wellhung's marketing collateral, website, and social media channels. By effectively communicating Wellhung's value proposition and product benefits, Creative's copywriting team contributed to increased brand awareness and customer engagement. As an integral part of the project, Creative ran targeted social media advertisements for Wellhung. Leveraging demographic and interest-based data, we reached Wellhung's ideal customers and effectively conveyed the brand's unique selling points. This strategic approach resulted in a remarkable 75% increase in sales, validating the effectiveness of our social media campaigns.

To further enhance the brand, Creative produced a high-quality feature video which included script writing that showcased Wellhung's products in action and its unique selling points as a product. By creating visually compelling narratives, we effectively communicated Wellhung's brand story and value proposition. These videos were leveraged across various marketing channels, enhancing brand visibility and customer engagement.

Creative's photography and art direction services captured the essence of Wellhung's products and brand. Through professional product photography and creative art direction, we created visually stunning imagery that resonated with Wellhung's target audience. These visuals were used across marketing materials, further enhancing the brand's visual appeal and credibility.

Our partnership with Wellhung demonstrated the power of a comprehensive marketing and branding approach. Through meticulous brand strategy, effective PR and marketing campaigns, website design, print materials, captivating copywriting, social media advertisements, video production, and photography, Creative successfully elevated Wellhung's brand presence and significantly boosted sales by 75%. Wellhung's collaboration with Creative served as a testament to the agency's expertise in delivering outstanding results and driving business growth.

Artemis

Project.

Artemis

With a meticulous attention to detail and a reputation for discretion, Artemis offer comprehensive investigative services tailored to their clients' unique needs.

Services Included:
- Brand Creation & Development
- Website Design & Development
- Design for Print
- Copywriting

Artemis is a reputable private investigation company that specialises in delivering comprehensive and discreet investigative services. With a strong focus on gathering and analysing confidential information, Artemis has earned a reputation for their exceptional expertise and unwavering dedication to uncovering the truth. As a trusted partner, Creative provided a range of services to Artemis to support their brand establishment and online presence.

Creative worked closely with Artemis to create a distinctive brand identity that captured the essence of their business. Extensive research was conducted to understand Artemis's core values, mission, and target audience. Leveraging this knowledge, Creative developed a modern and slick logo that reflected the company's ethos while paying homage to the Greek God of 'the hunt,' Artemis.

To supplement the new brand launch, Creative designed and developed a visually striking and user-friendly website for Artemis. The website showcased their expertise, services, and achievements while maintaining an air of professionalism and confidentiality. The site was optimised for seamless navigation and provided potential clients with a clear understanding of Artemis's capabilities.

To further support, Creative created a range of visually captivating and informative print materials for Artemis, including stationery, business cards, and promotional materials. These designs were crafted to establish a strong and cohesive brand presence, ensuring that Artemis made a lasting impression on their target audience.

Creative's copywriting team crafted compelling and persuasive content that effectively conveyed Artemis's unique value proposition. From website copy to promotional materials, every word was carefully chosen to resonate with the target audience and highlight Artemis's expertise and commitment to delivering exceptional results.

Through a collaborative partnership with Creative, Artemis was able to establish a powerful and memorable brand presence. The extensive research conducted by Creative ensured that the brand identity reflected Artemis's specialisation in private investigations, while the modern and slick logo design captured their professionalism and dedication to uncovering the truth. With a visually striking website, impactful print materials, and compelling copy, Artemis now possesses a strong foundation for success in the highly competitive field of private investigation.

Imagine Umbrella

Project.

Imagine Umbrella

Imagine Umbrella is a leading payroll specialist agency that provides comprehensive payroll solutions to contractors and agencies of all sizes.

Services Included:
- Brand Creation & Development
- Design for Print
- Website Design & Development

As with all of our clients, we believe in the power of partnership and the limitless possibilities that arise when creative minds join forces. Our longstanding relationship with the visionary Directors of Imagine Umbrella has been a testament to this philosophy. After years of collaborating with them on various projects relating to their other ventures, we were honoured to be awarded the contract to embark on a remarkable journey with Imagine Umbrella itself.

To create a brand that truly reflects the spirit and vision of Imagine Umbrella, our team immersed themselves in understanding the company's values, aspirations, and target audience. Through intensive research, brainstorming sessions, and iterative design processes, we carefully crafted a compelling brand identity that embodies the essence of Imagine Umbrella. From a captivating logo that symbolises their innovative approach to a comprehensive brand pack that ensures consistency across all touchpoints, we delivered a brand that resonates with their audience and sets them apart in their industry.

We understand that a strong online presence is vital in today's digital landscape. Leveraging our expertise in web design and development, we set out to create a visually stunning and user-friendly website for Imagine Umbrella. Through collaborative discussions, wireframing, and prototyping, we crafted an immersive digital experience that showcases their expertise and services. With a clean and modern design, intuitive navigation, and seamless functionality, the Imagine Umbrella website serves as a compelling platform to engage visitors, drive conversions, and leave a lasting impression.

Embarking on this transformative journey with Imagine Umbrella has been an honour and a testament to the power of collaboration. We are proud to have played a pivotal role in their brand development, website design and development, and the creation of their captivating marketing collateral and stationery. Together, we have woven a tapestry of creativity, innovation, and success.

New Road Hotel

Project.

New Road Hotel

New Road Hotel is a stylish boutique hotel in East London, built within the walls of an old textile factory and home to Mr. White’s English Chophouse.

Services included:
- Copywriting
- Design for Print
- Social Media
- Photography & Art Direction
- Video Production

New Road Hotel Logo
A Mobile Device displaying New Road Hotel Instagram loading, surrounded by images of hotel posts on a marble table

Located in Whitechapel in London’s East End, New Road Hotel prides itself on its fresh, modern aesthetic and indulgent simplicity. The hotel offers stylish beds, a bar and coffee shop, library, games room, and a rooftop yoga and fitness studio. Mr. White’s English Chophouse is also located within New Road Hotel.

With the hotel’s desire to attract a young, professional crowd, it was vital their social media presence was up to scratch. Focusing heavily on Instagram with short, catchy captions, The Creative Agency works to produce regular stories, posts and video reels for New Road that visually show off the venue in its best possible light. We ensure we meet the client’s specific image for the hotel by collaborating with bloggers and influencers and sharing their content. This helps to demonstrate all the different facilities in action, and vastly improves the hotel’s reach to other potential customers.

To keep New Road Hotel’s Instagram feed looking as on-trend as possible, authentic imagery and videography must be utilised as frequently as possible. To ensure that this happens, The Creative Agency visit the site multiple times a year to capture more new and up-to-date photography and video footage.

In addition to the social media requirements, New Road Hotel have also commissioned The Creative Agency on occasion to design visual elements for their brand and marketing campaigns. Some examples of this type of commission have included gift vouchers, breakfast menus and Instagram story templates for special holidays such as St. Patrick’s Day

A Variety Of New Road Social Icons for Instagram on a grey background

"Richard and his team are great to work with. Creative minds and always full of ideas”

Tobias Muny

Hotel Manager

ProGen

Project.

ProGen

Electrical engineering specialists situated in North East Lincolnshire who provide MEP services nationwide across a number of sectors.

Services included:
- Brand Creation & Development
- Copywriting
- Design for Print
- Photography & Art Direction
- Website Design & Development

ProGen Logo White

ProGen specialises in a range of sectors of engineering, offering both electrical and mechanical services nationally to a wide variety of different industries, from high-end retail to power generation.
ProGen commissioned The Creative Agency to help them improve their visual presence. Over the years, it had become apparent that there was no continuity with the design style across all marketing collateral.

3 Stages of website Responsive desk in a grey office room.

The first port of call was for Creative to produce a branding guidelines document to bring the brand together in aim of building better continuity. This would include key elements such as stationery, signage, typography, colour palette and advertising templates. As part of the design style created, The Creative Agency ensured that it took in to account the sleek and cutting-edge design aesthetic that ProGen aspired to, utilising bold blacks combined with corporate reds.

Using these branding guidelines, we were able to then design and develop ProGen a new and responsive website which would position them as industry leaders within their sector. In addition to designing the look and functionality of this new site, we also worked with ProGen produce all the copy for each page, as well as writing and compiling a number of case studies into individual downloadable formats.

As part of the whole process, The Creative Agency also produced all of the photography that is seen on the website, shot at various locations across the UK. By gathering authentic visuals, ProGen is able to present themselves as professional market leaders in their industry, and effectively demonstrate how they can support businesses nationwide.

The Club and Spa Bristol

Project.

The Club and Spa Bristol

Set within the beautiful Rhondda Valley in South Wales, The Cardiff Arms Bistro and Hotel offers a ‘lush’ escape from reality, combining contemporary cwtch rooms with a menu that offers traditional favourites with a welsh twist.

Services included:
- Design for Web and Print
- Social Media
- Sales Campaigns
- Video Production

Orange Club and Spa Logo

The Club and Spa offers a range of first-class health and fitness facilities to both paying members and guests of Cadbury House hotel. Visitors to theClub can make use of top-range gym equipment, a 20-metre indoor swimming pool and over 230 different classes across its two designated fitness studios. The site is also home to a luxurious spa, hot tubs, saunas and a Bardolino restaurant

Promotional Club & Spa Offer Canvas Banner Hanging from ceiling

The Creative Agency has an ongoing partnership with theClub, and we regularly work with them to put together eye-catching and engaging marketing campaigns to help promote all their latest offers. Visually, we have developed an instantly-recognisable aesthetic that is consistent across all their print and web-based marketing platforms.

Promotional Club and Spa Canvas Banners on Railings

For the gym, we focus on bold typography and striking images, embedding their brand colours of orange and black where suitable for maximum impact. For the spa, we instead opt for a mix of gold and softer pastel tones to promote the idea of luxury and tranquility, a space in which customers can relax in style.

Club and Spa Promotional Wall Banner

As well as developing visual campaigns, The Creative Agency also manages theClub’s social media presence, producing content on a month-by-month basis for their platforms that incorporates their most recent offers and promotions, a weekly motivational quote series, and original photography and videography of the facilities themselves.

Various Promotional Instagram Posts for The Club And Spa

"I can't praise the team enough at The Creative Agency. Excellent planning, well organised and have created some brilliant campaigns for us. A big thank- you to Richard and the rest of the team."

Jason Eaton

General Manager

Bardolino

Project.

Bardolino

Serving a delicious and varied menu influenced by the tastes of Northern Italy, Bardolino is part of the Marco Pierre White chain of restaurants.

Services included:
- Design for Print

Bardolino Logo

Named after the region of Northern Italy where his mother, Maria-Rose, was born, Marco Pierre White’s Bardolino restaurants are inspired first and foremost by his family’s Italian heritage. Whilst growing up, he would spend his holidays with the family at the delicatessen they ran in Bardolino, and these memories would go on to inform some of his own culinary offerings.

3 Badolino promotional posters all on the wall next to each other in frames.

As part of our agreement with Marco Pierre White Restaurants, and working in collaboration with their marketing team, The Creative Agency produces a range of campaigns for Bardolino. In order to maintain consistency, we are heavily involved in ensuring the branding style of all the marketing collateral we create remains recognisable as a product of Bardolino, whilst also adapting our approach to the relevant season or celebration being promoted.

Bardolino external banner in street in found of fence and foliage.

We design new promotional artwork on a regular basis, for both online and offline purposes, including point of sales marketing, promotional menus, advertisements, social media graphics and digital animations.

Bardolino Kids menu on wooden table.

"As a Marketing Director, I've worked with Rich and the team at The Creative Agency for nearly a year now, and it's been by far one of the best professional decisions I've made in business. The team are not only authentic and personable, but ensure that briefs are carried out and executed to the highest standard. The Creative Agency are also amongst the quickest to turn around briefs and creative campaigns, ensuring that deadlines are met, not only ahead of time, but with an ease and approach that makes working with and alongside them a pleasure. Easily one of my best working decisions was to align the needs of the business with this team.”

Robyn Lee

Marketing Director, Marco Pierre White Restaurants

Cardiff Arms Bistro

Project.

Cardiff Arms Bistro 

Set within the beautiful Rhondda Valley in South Wales, The Cardiff Arms Bistro and Hotel offers a ‘lush’ escape from reality, combining contemporary cwtch rooms with a menu that offers traditional favourites with a welsh twist.

Services included:
- Brand Creation & Development
- Copywriting
- Design for Print
- Social Media
- Website Design & Development

Cardiff arms logo in black

Cardiff Arms Hotel and Bistro is based in the old mining town of Treorchy in South Wales, and offers modern rooms, freshly-cooked food and a range of quality local drinks to both their own community and visitors.

Following a recent takeover of the business, The Creative Agency was commissioned to develop their brand as they looked to improve their reputation within the local community and drive more custom. Our team came up with a new ‘grungy’ style that has brought a fresh edge to the brand, and is now implemented across all online and offline marketing collateral. As part of our partnership, a whole host of marketing materials have been produced to date to showcase this new brand identity in its best light across all mediums and platforms.

Cardiff arms promotional external banner being displayed on outdoor billboard.

As well as branding and design of offline point of sales, The Creative Agency was tasked with building the business a new, user-friendly website that also reflected this updated style, while featuring a subtle blend of Welsh influences. The website functions smoothly across all devices, and uses a clean and simple layout that favours visual elements, with a clear navigation menu where information about the hotel, dining and local area can be found.

Cardiff arms website being displayed on desktop device

Our work with Cardiff Arms is ongoing, and we work with them to create engaging content on a regular basis, including full management of their social media accounts and overall online presence each month.

Cardiff arms Keycard holders on a white table.

"Working with Rich and the team is great, nothing is ever too much trouble, especially when we throw very tight deadlines at them. They just know what we want. A fantastic team who are friendly and approachable whilst remaining business like at the same time.”

Sasha Ogborne

Marketing Co-ordinator

Voyage Education Partnership

Project.

Voyage Education Partnership

The Voyage Educational Partnership are a charitable education Multi-Academy Trust based in Lincolnshire and are dedicated to providing an outstanding education for both primary and secondary schools.

Services included:
- Brand Identity
- Design for Print
- Photography
- Website Design & Development

Voyage logo

After continued success, Haven High Technology College were granted Academy status and needed a re-brand. After being impressed with The Creative Agency’s existing portfolio, Managing Director Melaine Banks visited the Headteacher and after lengthy discussions the process of Haven High brand development was under way. The brief was to create a corporate looking style using the existing school logo and to develop it into the 21st century. The design process started with generating an improved modern identity for Haven High, using the existing technology school logo as a template and updating the existing traditional serif font to a modern san serif that would be more in-keeping with becoming an academy trust.

Various Voyage school websites on various devices
Voyage collection of prospectuses on a purple background