As you have probably noticed, the past few years in design have been dominated by bold colours, mind-bending gradients, and futuristic compositions But in 2020, the graphic design world is going to feel a lot more reserved, harmonious, and natural. It sounds like a contradiction, but simplicity will definitely shout loudest during 2020. The trend goes wider than graphic and brand design and relates to consumer behaviour. It’s something Apple has pioneered over the years, not only in the usability of its products but also through its packaging and brand position. This idea of space is everything. And it’s not only about simple design but simple communication. At The Creative Agency our team are always looking for inspiration to create new exciting designs to keep our clients in the lead of an ever growing competitive market place. We have always believed that less is more, however there are so many other factors to consider, for instance, does a simple design reflect our clients true personality and values, because although we totally agree that a simple design may look the part, we also have to be careful to make sure a this particular design will be received well by its audience. The average adult makes about 35,000 remotely conscious decisions a day. American Psychologist George Mellor said that ‘seven plus or minus two’ bits of information is all we can comfortably be aware of at any one time. He said that in 1956. Add today’s multi-media onslaught, which well known to be distracting and hugely diminishing on our attention spans. It’s a noisy world. Nearly every brand we connect with now needs to be very simple and it needs to make its message crystal clear. According to what’s trending simplicity will be, in both design and communications, 2020s biggest trend. We feel that to truly hit the mark with inspirational design and branding we have to capture all that is great about our clients, mould this with a look that is going to inspire their future clients. By combining simplicity with a sound knowledge of how our clients need to be perceived we are looking forward to bringing our valued clients up to date across all their media requirements. Please get in touch … So to stay ahead of the curve, be sure to check out our testimonials.
We are very excited to be celebrating Christmas early this year as we welcome Ramsden International on board with our Creative Team. It’s all stations go at The Creative Agency as we are designing our first Ramsden International Christmas Catalogue that will travel to many countries supplying food and confectionery to international retail outlets.
Catfoss are a market leader in the manufacturing of bespoke modular construction, supplying sectors including NHS, Public, Construction, Commercial and Education. After an internal restructure and name change, Catfoss approached The Creative Agency for assistance with their branding, marketing and website design. As the existing brand lacked consistency in all areas, The Creative Agency proposed putting together a branding guidelines document to ensure that moving forward, all marketing collateral remained consistent. Following the completion of the style guide, the Catfoss website was next on the agenda and would go on to became one of our biggest projects to date. The website showcases a staggering amount of 40+ modular construction case studies (and counting) with some of the biggest companies in the world and features specification details of each project. The site is fully optimised and responsive ensuring that navigation across all media platforms remains flawless. The Creative Agency continue to work with Catfoss on a daily basis, putting together marketing collateral and also assisting with B2B sales strategy in their Catfoss Hire department. View the site See the case study here.