How to generate successful business returns with your website

When it comes to generating business, having an attractive and responsive website has never been more important. If a potential customer requires a service and hasn’t received a recommendation, the vast majority will turn to social media or search engines, such as Google, in order to find somebody who can provide what they are looking for. Websites can sometimes fall quickly off the Google map. However, they can also earn significant revenue if built and maintained correctly – like with local business, Lincolnshire Drainage Solutions, for whom we created a website that defied the odds to become a resounding success.

How we helped a small family-owned business reach the top ranking in Google

With the changing regulations surrounding septic tanks back in 2020, Mark Grantham and his family saw a lucrative business opportunity – and thus, Lincolnshire Drainage Solutions was born. Following advice from his son to ensure he had an online presence, Mark reached out to The Creative Agency to design a brand identity and a website where they could promote their drainage services. The Creative Agency turned this website around really quickly, and as well as the impressive visual aesthetics and ease of navigation required to curate the perfect end-user experience, we took search engine optimisation (SEO) into consideration from the very start of the project. By producing copy that included relevant keywords throughout, we’ve ensured the Lincolnshire Drainage Solutions website retains its position as the top search result on Google.

What this means for them

  • 95% of all business comes in from the website and they have received more enquiries than they’ll ever need, meaning they are able to carefully choose the work and clients they want to take on without worrying about loss of revenue. This is in contrast to word-of-mouth advertising, which is what they were previously relying on.
  • Sales have doubled year on year, and whilst their main target is based on acquiring local projects, Lincolnshire Drainage Solutions have even taken on contracts from customers as far reaching as Australia.
  • There is plenty of opportunity for expansion should they ever decide this is the direction they want to go in.

How we can help you

For a company like Lincolnshire Drainage Solutions, that specialises primarily in one-off jobs, having a steady stream of new business is an essential part of their marketing strategy and survival – and the website we built for them has ben proven to achieve exactly that over the past couple of years. Effectively utilising SEO within your online presence is highly advantageous, and our team are experts in ensuring that every website we build is not only stylish, user-friendly and responsive across multiple media platforms, but also achieves a high search engine ranking for maximum exposure. If you’re interested in taking your own business that step further and updating your website presence, please don’t hesitate to get in touch.

What’s Trending in 2020 for Graphic Design Agencies?

As you have probably noticed, the past few years in design have been dominated by bold colours, mind-bending gradients, and futuristic compositions But in 2020, the graphic design world is going to feel a lot more reserved, harmonious, and natural. It sounds like a contradiction, but simplicity will definitely shout loudest during 2020. The trend goes wider than graphic and brand design and relates to consumer behaviour. It’s something Apple has pioneered over the years, not only in the usability of its products but also through its packaging and brand position. This idea of space is everything. And it’s not only about simple design but simple communication. At The Creative Agency our team are always looking for inspiration to create new exciting designs to keep our clients in the lead of an ever growing competitive market place. We have always believed that less is more, however there are so many other factors to consider, for instance, does a simple design reflect our clients true personality and values, because although we totally agree that a simple design may look the part, we also have to be careful to make sure a this particular design will be received well by its audience. The average adult makes about 35,000 remotely conscious decisions a day. American Psychologist George Mellor said that ‘seven plus or minus two’ bits of information is all we can comfortably be aware of at any one time. He said that in 1956. Add today’s multi-media onslaught, which well known to be distracting and hugely diminishing on our attention spans. It’s a noisy world. Nearly every brand we connect with now needs to be very simple and it needs to make its message crystal clear. According to what’s trending simplicity will be, in both design and communications, 2020s biggest trend. We feel that to truly hit the mark with inspirational design and branding we have to capture all that is great about our clients, mould this with a look that is going to inspire their future clients. By combining simplicity with a sound knowledge of how our clients need to be perceived we are looking forward to bringing our valued clients up to date across all their media requirements. Please get in touch … So to stay ahead of the curve, be sure to check out our testimonials.

What’s Your Colour!!…

A typical question you will get asked at least one time in your life is ‘what is your favourite colour?’ There are an infinite amount of colours in the world and different colours are very personal to us as individuals. Most people you come across in your life will have colours they love and colours they dislike. When first deciding on colours for a new brand identity, many people will make this decision based on personal preference, but do not think about what that colour represents within their industry. So the question is, how do you select the right colour palette for your identity? It is important to think about colour association when choosing a colour palette for your identity. For example, when BP (British Petroleum) rebranded in the year 2000, they opted to go with a green colour scheme, in an attempt to win over environmentally aware consumers. The colour green represents an ethos of being environmentally friendly, and this reflects BP’s commitment to ‘changing the world of tomorrow’. Another factor, which comes in to play when selecting a colour palette for an identity, is ensuring that your selected colours compliment each other. Sometimes there is very little thought process into how identities are going to work in black and white, or how it will look when it is photocopied. When creating an identity, you should always ensure that it works in greyscale and black and white. It is also imperative to ensure that your identity represents the values and image of your company. Imagine what your Logo colour will look like in ten years’ time, so whilst bright and impactful colours may look great and be in fashion now, they also need to last the test of time. A strong confident brand should not be changed every couple of years and neither should its chosen colours within the brand unless of course, you have a selection of colours from the offset for different products etc, which again should be decided at the beginning. This leads me to your Style Guide or Branding Bible as we call it in our industry... More of this next time...