The Modern Shop Window: Why It’s So Important To Regularly Update Your Website

An out of date offer for Christmas lunches in July… A red cross in the corner because your logo isn’t loading properly... A contact form that links to a 404 error page… These are NOT things you would want to find on any website. Yet all too often you will land on a homepage to find these exact oversights and you’re put off immediately. Not good, right? That’s why it’s important to remember – in the digital age – your website is your shop window. Landing on your website is often the first time a potential customer or client will find out about you. How they engage with your website at that very moment might be the difference between them doing business with you or not. Of course, first impressions count. It’s why – in this blog – we looked at how to make sure you make a good first impression. We suggested some key questions you can ask of your website to identify if it’s pulling its weight. But here’s the thing…

It’s Not Just The FIRST Impression That’s Important

When it comes to maintaining an effective website for your business… It’s not just about the first impression. To keep your customer engaged… To give them a reason to keep coming back... To persuade them you’re the company to work with... You need to make sure your website is an active resource…that it works properly on a technical level…and that it provides new incentives for customers and clients to visit time and time again. Bottom line is: When it comes to running a successful website, it’s crucial you keep it up to date. We’re regularly asked by our clients to help maintain their websites on a technical level and to provide unique and useful content on an on-going basis. We’re glad to help in this way. Because by helping to maintain their website effectively, our clients enjoy a number of benefits...

Avoid Technical Errors

On one hand there are numerous technical reasons to keep your website up to date. Having a developer regularly check things are all in working order means you can avoid broken links, 404 error pages and slow loading times. The nature of technology – especially when it comes to things online – means software and applications are always being updated to take into account advancements or remedy annoying bugs. If you leave the ‘backend’ of your website for weeks or months at a time, you run the risk of things breaking. Or – even worse – you could find your website is the target of malicious viruses or online hackers. Keeping your website up to date and secure doesn’t need to be difficult and with a developer on the case to check things over, you can avoid any major scares.

Attract more visitors

Aside from the technical benefits of keeping your website up to date, there’s numerous marketing benefits too. By posting regular and unique content that’s relevant to your particular niche, your website is more likely to attract search engines. You’ll hear a lot of people talk about SEO – which stands for ‘search engine optimisation’ – and often people will charge the earth promising to help you improve it. But the fact is, as search engines like Google have evolved, they’ve learned to outsmart most of the SEO tricksters out there. The key to maintaining good SEO is fundamentally about providing your visitors with regular content that is relevant to their needs. If you do that, you’ll see your SEO improve. Indeed, as well as providing relevant new content, you can also help improve the discoverability of your website by keeping other details up to date. If you have specific events and or offers featured on your website, you should make sure you keep these fresh and relevant too. It all helps.

Something To Talk About

Another reason to keep the content of your website up to date and fresh is that it gives you more opportunities to talk to your potential clients and customers. If you’re always banging on about the same thing in the same way… People will soon get bored and they will begin to ignore you. But by posting new, value-driven and interesting content about your niche, your potential clients and customers will instead be glad to hear from you. They’ll see you’re active…you’re sharing useful insight…and, as a result, they’ll begin to make a connection with you and see you as an authority in the space. The pay off here is clear… Next time that person is looking for an expert in your niche, they’ll remember all the times you helped them with your content… And they will call you. Sure beats having to cold call new clients, right?

It Might Sound Like Work, But We Can Help

Of course, keeping your website up to date and posting regular content might sound like a great idea… But you might also be thinking it sounds like a lot of work. Good news is: we can help with that. Here at The Creative Agency, we can help keep your website up to date on both fronts… We can make sure it’s all working technically… And we can help provide interesting and insightful content you can share with your audience. No matter what industry you’re in, we work with you to understand what makes your customers tick…how your business works…and where you can provide them with value... And then we’ll produce the content to fit the bill. So, if you know your website needs a complete make over, or if it just needs a little bit of love to make sure it’s up to date and always fresh… Get in touch. We can catch up, get to know your business and see how we could help.