First impressions do count. Especially online. In fact, when a potential client or customer lands on your website, you’ve got a matter of seconds to make a good impression. Research varies, but it’s good practice to assume you’ve got in the region of 15 seconds. That’s what one major website monitoring company suggests is the average time someone spends when browsing a website. So that’s how long you’ve got to make your first impression. It’s a bit worrying, isn’t it? Worse still – in a lot of cases, that’s probably being generous. It’s why it’s so important your website strikes the right chord as soon as a potential customer or client visits. To help you figure out if your website is doing pulling its weight, we’ve outlined the three most fundamental questions you can ask of it.